THE PERSONAL PLAYBOOK /
The rules I run on.
Life first
The company exists so the life can.
The work is public
The people in my life are not.
Decide what is not for sale
Control of the company is not for sale, at any number.
Relationships over transactions
A partner who wants to work with me in two years beats the best deal this quarter.
Two directions, no scoreboard
The network runs both ways, and the ask is stated early.
Recurring over a big month
Steady, repeatable revenue builds the freedom.
Hold a standard
Let results carry the argument.
End the wrong bets early
Time goes where it compounds.
Go where one relationship opens ten
One right room beats a year of reaching out.
Growth over safe
Every stage asks for a bigger room.
A LITTLE CONTEXT /
Start here
Follow the decisions that shaped the work and the life around it.
The full story